The FBIF2021 Food and Beverage Innovation Forum was officially held at Hangzhou International Expo Center. On July 1st, it entered the 8th FBIF Food and Beverage Innovation Forum for the second time in Japan.

The FBIF2021 forum focuses on the innovation trend of the food industry with the theme of "Exploring New Increases". At the same time, functional food is also a hot topic in this exhibition.

In recent years, the food and beverage industry has undergone very big changes: new brands, new categories, and new products are emerging in an endless stream. While rejoicing for these, we must also think about the direction of innovation!

In this forum, some new consumer trends emerged in the food and beverage industry, including new sensory experiences (probiotics), new health balance (such as 0 sugar, 0 calories, fat reduction), and new cultural confidence (such as Internet celebrity cultural and creative ice cream) , Facilitate the new ceremony.

Howyou  has always adhered to the concept of business for good. In product development, black technology, new ideas, and good ideas lead the development of solid beverages, and it has more successful product development experience for generation Z consumers.

Howyou is a professional food ingredient company integrating scientific research, production and international trade. After 15 years of establishment, we have focused on food ingredients, digging out their various characteristics, and optimizing the proportion of these ingredients according to various characteristics, processing and strictly controlling the production, and finally outputting the best quality products.

In the OEM field, it can provide a full set of R&D customized processing services for various categories such as probiotic solid beverages, yogurt powder solid beverages, meal replacement solid beverages, and collagen solid beverages.

In the field of product research and development, we have our own nutrition science research and development center composed of a research and development team of more than 20 people. According to your customized requirements, we can design solid beverage products suitable for different groups of people.

In this exhibition, we also exhibited a series of black technology products jointly launched with NSBio. Relying on the good partner of the general youth before going to bed, rejecting eye smile lines, plant care, anhydride and other products, in the upsurge of functional food, every functional product recommended by Howyou for customers advocates the supremacy of somatosensory! Taking into account the major health demands of the post-80s and post-90s generations in sleep improvement, mood management, body management, etc., it also provides customers with more health solutions.

On the second day of the exhibition, customers who consulted and understood after experiencing the product all said that in addition to innovation and inspiration, functional foods also need a sense of experience. Only a good sense of body can make the brand have a soul and consumers have a reputation!

Profession is the purpose of Howyou products See you next year