Functional PICK?

The weather is getting hotter day by day, in addition to all kinds of ice cream, yogurt is also a good choice to cool off. July, August, and September of each year are the peak seasons for low-temperature yogurt sales, and the high temperature also promotes the sales of various beverages. The hottest word about yogurt this summer should be functional. In the post-epidemic era, people are paying more and more attention to health. Next, let Haohao show you some more characteristic functional yogurt and drinks. product.

- Improve intestinal health and promote digestion-

The functional yogurt for intestinal health should be the first category we are familiar with. Because of the lack of exercise and the impermanence of diet in modern people, the digestive tract is very easy to protest with plaque—today is bloated, and tomorrow is constipated, which will make you up and down uncomfortable.

According to the data released by statista <Prevalence of Diagnosed Gastrointestinal Diseases in Some Countries/Regions in 2019> Although the United States accounts for only 10%, China's huge population base and the overall number of illnesses are also quite large.

In response to this situation, related Japanese brands have also launched a series of functional yogurts for improving intestinal health and promoting digestion. For example, Japan's Morinaga Bexidas yogurt contains Bifidobacterium BB536. The product is said to have the function of improving the intestinal environment of the large intestine and improving intestinal motility in constipation.

Picture source: Morinaga official website of Japan
Ezaki Glico BifiX Bifidobacterium yogurt is a popular functional yogurt in the Japanese market. Glico aims to "irregular life and rest, work pressure, lack of exercise, obesity, constipation, middle-aged and elderly people" as its goal. "Bifidobacterium BifiX" has been put into the production of yogurt. Currently, 8 products with different flavors have been put on the market.

Including original flavor, mixed fruit flavor, aloe vera flavor, white peach pomegranate flavor, blueberry flavor, strawberry flavor, super fruit flavor, etc., a variety of flavors can meet the needs of different people.

Picture source: Japan Ezaki Greco official website

- Lowering blood pressure and controlling blood sugar-

With the improvement of living standards and changes in the pace of life, hypertension and diabetes are no longer just diseases of the elderly, they are becoming younger and younger.

The Triple Yogurt, launched by the well-known Japanese dairy company Morinaga Milk, has the triple effect of reducing high blood pressure, controlling the increase in blood sugar after meals and increasing triglycerides. In order to achieve the effect of lowering blood pressure, Morinaga added its patent to the triple yogurt Ingredient MKP, 100g is added to each 100g of yogurt.

MKP is a new type of hydrolyzed casein peptide “Met-Lys-Pro”, which can lower blood pressure by inhibiting angiotensin-converting enzyme (ACE).

Picture source: Morinaga official website of Japan
Asahi's Calpis brand has also launched a lactic acid bacteria drink that can lower blood pressure, containing lactotripeptide (VPP, IPP) ingredients. Officials claim that one bottle per day can help lower blood pressure.

Image source: Japan Calpis official website
The increase in blood pressure and blood sugar is not obvious in the initial stage, but the morbidity and mortality of cardiovascular and cerebrovascular diseases are increasing year by year. Prevention is greater than cure. Reasonable exercise and diet products can help effectively lower blood pressure and blood sugar. Why not do it.  

- Sleep aids-

When it comes to sleep, the topic is another hot topic. From 2013 to 2018, the average sleep time per capita in China has dropped from 8.8 hours to 6.5 hours. Nearly 38.2% of Chinese people have sleep problems, 11.2% higher than the global average.

96% of respondents said they have health-related problems, among which sleep problems ranked third. Young people suffer from more serious sleep problems than the elderly.

The "Night Economy" report released by Alibaba shows that Taobao's highest transaction peak is after 21 o'clock, accounting for about 45% of all-day consumption. In the middle of the night from 23:00 to 3 a.m., tens of thousands of people were on Tmall to "stay the latest night and buy the most expensive eye cream" on Tmall. Young people born in the 90s cannot sleep well, which is already an obvious pain point. User pain points are the driving force of business.

Yakult Japan’s parent company Yakult launched an upgraded version of "Yakult 1000". Compared with the well-known 10 billion live bacteria Yakult, the number of lactic acid bacteria in the upgraded version has increased by 10 times. One bottle of lactic acid bacteria beverage has added 100 billion Lactobacillus casei YIT9029.

It is reported that Lactobacillus casei YIT9029 not only can effectively improve the health of the intestinal environment, but also has the effects of relieving stress and promoting sleep. More importantly, it can adjust the degree of deep sleep, sleep time, and even improve wake-up gas, and this function has been confirmed by relevant medical experiments.

Image source: Yakult official website of Japan
The Asahi Group also launched a functional lactic acid bacteria drink with both "intestinal regulation" and "improving sleep" dual health claims. Lactobacillus gasseri (Bacterial number: CP2305) is added to the product, and each 100mL bottle contains 10 billion Lactobacillus gasseri. According to reports, the lactic acid bacteria can not only improve intestinal health, but also have the functions of decompression, soothing and improving sleep. In addition, the product is packed in a 100mL PET bottle, which is convenient and portable.

Picture source: Japan's Asahi official website

- fat loss, weight loss, slimming class-

Promoted by economic development, general health strategies, and Internet+, people’s attention to health and weight loss has increased. Over 70% of the users surveyed have a willingness to lose weight healthily, and 90% of users surveyed have the willingness to pay for a healthy weight loss.

It is expected that by the end of 2020, the output value of my country's health slimming industry will further expand, the industrial population will further increase, and the slimming methods will be more diverse and professional. Fat reduction, weight loss, slimming functional yogurt and lactic acid bacteria drinks will also usher in a new wave of spring.

Reduce visceral fat
Megmilk's "Megumi" yogurt, a functional food, can inhibit the accumulation of body fat. Experiments have confirmed that adult men and women ingest yogurt containing Lactobacillus gasseri SP strain for 12 consecutive weeks. Lactobacillus gasseri SP strain can effectively reduce the area of ​​visceral fat in the human abdomen, and at the same time, it can also promote antibody production after vaccination. Produce, enhance the body's resistance to influenza.

It is also reported that this strain is resistant to gastric acid and bile, can reach the intestine alive and survive, achieving health effects such as lowering cholesterol and antioxidant effects in the body.

Image source: Japan Snow Seal official website
Target group: Middle-aged and elderly people with fat accumulation and obvious beer belly in modern life. Each can of 100ml contains 10 billion active lactic acid bacteria, zero fat and no sucrose.

Reduce body fat
Asahi’s brand Calpis also launched a lactic acid bacteria drink with the function of reducing body fat. Each 430mL bottle contains 1.44mg of special lactic acid bacteria 10-HOA (Lactobacillus amylovora, strain: CP1563),

Image source: Japan's Asahi official website
Studies have confirmed that the lactic acid bacteria have the effect of reducing body fat, and continuous drinking helps to lose weight. In addition, Asahi also launched a 100mL small bottle of lactic acid bacteria drink, also adding 10-HOA lactic acid bacteria, mainly for people with high BMI to reduce body fat.

- Protect the skin from UV rays-

In Meiji, Japan, a survey of 3,000 women aged 20 to 60 on "UV awareness" found that about 90% of the subjects did not want to be exposed to ultraviolet rays, and about 80% of the subjects wanted to take measures to deal with ultraviolet rays on a daily basis.

So in April, Meiji launched the first anti-ultraviolet yogurt that moisturizes the skin and presents the beauty of a plain face.
It has the function of “protect the skin from ultraviolet rays through drinking”.

Picture source: Meiji official website of Japan

- Relieve allergies-

In order to allow allergic people to better adapt to the changing seasons, Japan's Snowy Printing Company has launched the Nyu-San-kin Helve lactic acid bacteria drink, each bottle (100g) contains 1 billion Lactobacillus Hermannii SBT2171 (proved by clinical trials to relieve allergic symptoms [6]) , Designed to relieve the symptoms of eye and nose discomfort caused by pollen, mites and other allergies.

Image source: Japan Insue official website
In addition, the fat content in the beverage is only 0.6g and the calories are 37kcal. The low-fat feature can also meet the needs of weight management consumers. At present, it is the first lactic acid bacteria beverage with special function FFC statement on the Japanese market. Declaration label: This product contains Lactobacillus helveticus SBT2171 (lactic acid bacteria), so it can relieve the discomfort of the eyes and nose.

- Improve oral flora and protect gums-

The Lactobacillus reuteri yogurt launched by OHAYO Dairy uses Lactobacillus reuteri DSM17938. As a new functional requirement, it involves oral health for the first time. The functional label is "Improve the oral flora and protect the healthy gums".

Image source: Japan OHAYO official website
It is reported that this is Japan's first functional labelled food that can adjust the "oral flora" to maintain oral health. The product is made with a simple formula, no spices and sugar are added, but xylitol, which is gentle on the teeth, is used to provide sweetness and improve taste.

- Relieve joint pain and inflammation-

Asahi Group’s functional lactic acid bacteria beverage for the elderly over 50 years old is added with 2000mg of glucosamine hydrochloride per box, which can help relieve joint pain and inflammation.

Picture source: Japan's Asahi official website

- Care for your eyes-

In order to alleviate the eye fatigue caused by the long-term use of computers and mobile phones in modern young people, Kirin Group has launched the "iMUSE for eye" product.

Picture source: Koiwai Dairy's official website in Japan

Kirin Group and Koiwai Dairy Industry have found in repeated studies that "kw lactic acid bacteria (Lactobacillus paracasei KW3110)" can reduce eye fatigue, and 50 billion "kw lactic acid bacteria" are combined in "iMUSE for eye". In addition, vitamin A and vitamin E, which are good for the eyes, are added to protect the eyes in many ways.

- Stay focused and enhance memory-

Asahi Beverages launched the "working brain" series of functional beverages for brain health, including lactic acid bacteria beverages, coffee beverages and fruit juice beverages. Added lactononadecapeptide (NIPPLTQTPVVVPPFLQPE), an ingredient produced in the fermentation process of Calpis, so it can help maintain concentration and enhance memory, suitable for middle-aged and elderly people who tend to forget things.

Image source: Japan's Asahi official website
After reading the products collected by Haohao, will there be some enlightenment? Functional dairy and beverage products are moving towards the development trend of becoming more and more effective. The product diversity is the outstanding performance feature of the product.

According to the "Survey on Chinese Consumers' Yogurt Purchase Intentions" issued by the China-Thailand Securities Research Institute, consumers still have needs for yogurt for beauty, greenness, thirst quenching, health care, and alcoholism. Demand is the soil for existence. It is believed that more functional yogurt will emerge in the market in the future, and functional yogurt can be expected in the future.

For the above functional products, Haoyue has relevant raw materials and product formula reserves!