A first-hand look at the excitement of FIC’s opening day: Shanghai Haoyue’s booth was packed with visitors, redefining the future of food through end-to-end innovative solutions!
Release Time:
2026-03-20
In the vibrant month of March, all things burst into life. On March 17, 2026, the 29th China International Food Additives and Ingredients Exhibition ( FIC 2026 ) Officially opened at the National Exhibition and Convention Center in Shanghai. As a leading indicator for the global food industry, this Asia’s largest food innovation extravaganza… Shanghai Haoyue Located in Hall 3, the International Trade Exhibition Zone (Booths 3M60/3N61), the company showcased cutting-edge, comprehensive food‑industry solutions, offering visitors innovative, tailored approaches to food‑ingredient challenges.
At 9:00 a.m. on the first day, the Haoyue booth stood out in Hall 3 with its sleek, sophisticated design. As a solutions provider with years of deep industry expertise, Haoyue not only showcased its extensive experience in core strength areas such as dairy, meat products, and solid beverages this year, but also further expanded its capabilities to offer end-to-end food‑related services in the international trade arena.
At the Haoyue booth, a steady stream of partners from all sectors has been visiting and engaging in discussions. From raw material selection to formula development, from technical consulting to market implementation, the Haoyue team has demonstrated a professional approach, articulating the profound meaning of its “one-stop” solution to global clients.
Venturing into the heart of the exhibition booth, Shanghai Haoyue’s meticulously curated portfolio of innovative solutions across multiple sectors—including dairy products, meat products, solid beverages, and international trade—sparked in-depth discussions among visitors.
Hao Yue’s one-stop dairy solutions—whether it’s rich, creamy yogurt, nutritionally enhanced formulated milk, or intensely cheesy cheese—have drawn keen attention from industry professionals thanks to their robust stability systems and carefully curated microbial strains. Meanwhile, in the solid beverage and special‑diet sectors, Hao Yue showcases not just products, but a precise understanding of evolving health‑conscious consumer trends.
In In the refreshment zone, Hao Yue’s fruit-flavored sparkling drinks—boasting a crisp, invigorating taste and health-conscious appeal—quickly reenergize visitors as they make their way through the exhibition halls.
In the meat‑product tasting area, the European meat products brought by Haoyue won over the palates of numerous professional buyers with their distinctive flavors and firm textures, fully demonstrating Haoyue’s deep expertise in innovative meat‑product solutions.
There’s also delicious, healthy stir-fried yogurt: a specially crafted yogurt base is quickly tossed and set on a cold griddle, then shaped, before being paired with jams of various flavors, drawing in crowds. “Foodies” line up and wait. 。
On the first day of the exhibition, Shanghai Haoyue stood out at FIC 2026 thanks to its comprehensive end-to-end solutions, groundbreaking technological innovations, and vibrant on-site interactions. With two days still ahead, the excitement continues—join us in Hall 3 (Booth 3M60/3N61) to discuss the future of the industry and lead the way together in this wave of transformation sweeping the food sector.
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