Haoyue Bio’s FIA exhibition in Thailand concludes successfully: With innovation as its guiding principle, the company jointly charts a new blueprint for the global health-food industry.
Release Time:
2025-10-17
From September 17 to 19, 2025, FIA Asia, the benchmark exhibition for the food ingredients industry in Asia, opened with great fanfare at the Queen Sirikit National Convention Center in Bangkok, Thailand. As an innovation leader deeply rooted in the dairy, beverage, meat products, and functional foods sectors, Haoyue Bio showcased its comprehensive food‑solution offerings under the theme “Precision Customization, A Healthy Future.” Booth E34A , and jointly explore new opportunities in the health food industry with global industry partners.
01 Innovative exhibit lineup, unlocking new scenarios for health-conscious consumption
At this year’s exhibition, Haoyue Bio is leveraging a dual‑pronged strategy of “technology + application scenarios” to create four core exhibition zones covering dairy products, beverages, meat products, and functional foods. In the dairy segment, in response to Southeast Asia’s dual demand for gut health and engaging consumer experiences, the company is highlighting its “probiotic‑specific yogurt solutions,” featuring product lines such as effervescent‑bead yogurt, jam‑infused yogurt, and nut‑crumble yogurt. Meanwhile, the beverage zone focuses on the “clean‑label” trend, offering acidic drinks, neutral‑pH beverages, carbonated drinks, and fruit juices to meet consumers’ growing preference for natural, low‑burden options.
02 Technology-Driven Collaboration, Co‑Building a Global Innovation Ecosystem
During the exhibition, the Haoyue Biotechnology team secured letters of intent with multiple clients through “immersive product demonstrations” and “one‑on‑one needs‑matching.” In response to Southeast Asian dairy companies’ pressing need to enhance product value, Haoyue showcased its end‑to‑end, one‑stop service capabilities on site, including custom solutions such as contract manufacturing of probiotic solid beverages and formulation optimization of emulsifying stabilizers. A representative from a Thai dairy company commented: “Haoyue’s solutions not only address our challenge of product homogenization but also help us build differentiated competitiveness through technology transfer.”
03 Forward-looking trend insights, driving sustainable industry development
As a pioneer of innovation in the health‑food sector, Haoyue Bio consistently leverages industry insights to empower customer decision‑making. During the trade show, Haoyue unveiled its “customized dairy‑product solutions” developed to meet the needs of Southeast Asia’s aging population, employing targeted nutrient‑fortification technologies to support the health management of older adults. At the same time, the company introduced a “preservative‑free formulation,” using a blend of natural ingredients to ensure long‑term freshness in dairy products and beverages, thereby precisely addressing the region’s pressing demand for “health through simplicity” and drawing significant attention from the industry.
To accelerate its deep market penetration in Southeast Asia, Haoyue Bio officially launched its partner‑recruitment program for Thailand at the trade show, drawing keen interest from numerous Thai food companies eager to engage in discussions. Moving forward, Haoyue will leverage localized production and supply-chain collaboration to help its partners swiftly bring to market innovative products that align with Southeast Asian consumer preferences.
04 The grand event has concluded, but innovation endures.
Although the three-day exhibition has concluded successfully, Haoyue Bio’s global journey is now accelerating. From Thailand to the world, and from technology export to ecosystem co‑creation, Haoyue remains anchored in “customer needs” and guided by “health‑driven value,” continuously deepening its innovative footprint across the dairy, beverage, meat products, and functional food sectors.
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