Sailing to the South Seas, Returning in Triumph | Haoyue Bio’s participation in Fi Asia Indonesia 2026 has concluded successfully!
Release Time:
2026-09-20
From September 16 to 18, the three-day Fi Asia ( Indonesia) The exhibition concluded successfully in Jakarta. Shanghai Haoyue Biotechnology Co., Ltd. showcased its full range of solutions at the event, seamlessly connecting with the ASEAN food industry ecosystem—from product demonstrations to ecosystem integration—thereby paving a more practical and actionable pathway for Chinese food supply chains seeking to expand overseas.
The FIA Indonesia Exhibition is one of the most influential specialized trade shows in Southeast Asia’s food ingredients sector, drawing exhibitors and professional buyers from dozens of countries worldwide each year. This time, Haoyue traveled to Southeast Asia with sincere dedication and a portfolio of innovative achievements; the array of meticulously curated samples on display not only showcased the company’s R&D prowess but also conveyed the Chinese food ingredients industry’s deep understanding of the Southeast Asian market.
A full‑category showcase that showcases innovative strength.
At this exhibition, Haoyue has carefully prepared carbonated beverages, fruit-flavored sodas, Sucking ice cream Samples spanning eight major product categories—including milk beverages, room-temperature yogurt, flavored drinks, powdered beverages, and fruit jams—cover a multidimensional range of consumption scenarios, from carbonated drinks to dairy products, from liquid to solid forms, and from casual‑snack offerings to functional‑health products. Behind each sample lies the R&D team’s keen grasp of market trends and meticulous refinement of production technologies.
Tailored to the tropical climate of Southeast Asia, the team has meticulously optimized the product’s stability and taste profile in high‑temperature conditions. Whether it’s the refreshing effervescence, the rich dairy flavor, or the convenient, fun straw‑able frozen‑dessert format, every aspect is designed to deliver peak quality with every bite. From raw‑material selection and process innovation to formula development and real‑world application, every detail reflects Haoyue’s unwavering commitment to excellence—and has left many Southeast Asian customers thoroughly impressed after sampling it.
In-depth communication, gaining insight into market opportunities.
During the three-day exhibition, the Haoyue team engaged in in-depth discussions with customers from Indonesia, Malaysia, Thailand, Vietnam, and other countries. Demand in the Southeast Asian market for halal certification, clean‑label products, and sugar‑reduction solutions is steadily rising, and this first-hand market intelligence has provided valuable guidance for Haoyue’s future product development and market strategy.
After sampling the product, a local Indonesian distributor remarked, “Hao Yue’s offerings have exceeded my expectations in both taste and consistency, perfectly aligning with the preferences of Indonesia’s younger consumers.”
Heading to Southeast Asia—more than just exhibiting
For Haoyue, this trip to Indonesia is not merely a product showcase but also an in-depth market exploration. From pre‑exhibition market research and on‑site client engagement to post‑exhibition follow‑up services, Haoyue is steadily expanding its footprint in the Southeast Asian market through a systematic overseas‑expansion strategy.
Although the exhibition has concluded, Hao Yue’s international journey is only just gaining momentum. Moving forward, we will continue to be driven by technological innovation and guided by market demand, delivering even higher‑quality food‑ingredient solutions to customers around the world.
Thank you to every visitor who stopped by our booth. We look forward to seeing you at the next stop!
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